Head to head
FullContact vs Lusha
As a data enrichment API, Lusha rates higher on the APIbenchmarks Index, 73.7 to 68.4, a 5.3-point gap. Here is how they compare on each criterion.
Criterion by criterion
| Criterion | FullContact | Lusha |
|---|---|---|
| Documentation & DX | ||
| Reliability | ||
| Ecosystem & SDKs | ||
| Accessibility | ||
| APIbenchmarks Index | 68.4 | 73.7 |
Specifications
| FullContact | Lusha | |
|---|---|---|
| Best for | Identity resolution / Identity Graph | Contact reveal inside sales workflows |
| Free tier | 100 API calls/mo (Developer plan) | 40 credits/mo (API key on every plan, 100 req/day cap) |
| Pricing | Per matched API call | Per credit (email 1, phone 5) |
| Official SDKs | 7 languages | 5 languages |
Is FullContact better than Lusha?
On the APIbenchmarks Index, Lusha rates higher (73.7 vs 68.4). It leads on the four weighted criteria, but price is reported separately, so the best choice still depends on your budget.
Verdict in one line
Lusha leads by 5.3 points (73.7 vs 68.4) and wins 3 of 4 criteria.
Winner by criterion
| Criterion | Winner | ||
|---|---|---|---|
| Documentation & DX | 70 | 76 | |
| Reliability | 70 | 78 | |
| Ecosystem & SDKs | 62 | 68 | |
| Accessibility | 72 | 72 | Tie |
Choose FullContact if… / choose Lusha if…
- →you need broad SDK coverage (7 official SDKs vs 5)
- →your use case matches its focus: identity resolution / identity graph
- →documentation & dx matters most to you (76 vs 70)
- →reliability matters most to you (78 vs 70)
- →ecosystem & sdks matters most to you (68 vs 62)
- →your use case matches its focus: contact reveal inside sales workflows
Pricing side by side
- Model
- Per matched API call
- Free tier
- 100 API calls/mo (Developer plan)
- Developer (Free)$0
- Growth$99/month
- Basic~$500/month
- Premium~$2,000/month
- Enterprise$10,000+/month (custom)
- Model
- Per credit (email 1, phone 5)
- Free tier
- 40 credits/mo (API key on every plan, 100 req/day cap)
- Free$0/mo
- Starter$49.90/mo ($37.45/mo annual)
- Professional$69.90/mo ($52.45/mo annual)
- Premium$399.90/mo ($299.95/mo annual)
- Scale / customCustom
Vendor-published pricing, verified 2026-06-27 (FullContact) and 2026-10-07 (Lusha).
SDK and language coverage
Both · 0
None
Only FullContact · 7
Go (official V3 client)Java 8 (official V3 client)Java 11+ (official V3 client)Python (official V3 client)Ruby (archived/legacy)PHP (archived/legacy)Postman collection
Only Lusha · 5
REST API v3 (HTTPS/JSON)MCP serverNative connectors: HubSpot, Salesforce, n8nBrowser extensionNo official language SDKs found
Strengths and weaknesses
- +Multi-field enrichment: accepts many identifier types (email, phone, name+address, social URLs/usernames, MAIDs, plus Resolve PersonIDs) to lift match rates
- +Deep attribute coverage, 900+ appendable data attributes via Person Insights Bundles (demographics, household, employment history, affinities, shopping habits)
- +Tunable confidence: ML 'Belief Vector' lets callers set confidence thresholds per request to balance precision vs. match rate
- –Real-world match rates often far below the advertised 93%, reviewers report ~40-50%, especially outside the U.S.
- –Data-quality complaints of false positives in age, employment, and education fields, with no data-freshness timestamps on attributes
- –Rate limit (~600 queries/min) too low for large batch enrichment jobs
- +API key on every plan including Free per official docs
- +Published per-plan rate limits and credit costs
- +Broad endpoint set: person, company, prospecting, signals, lookalike
- –Free and Starter plans capped at 100 API requests/day
- –No official language SDKs found
- –Phone reveals cost 5 credits and phone accuracy is a frequent complaint
FullContact vs Lusha: questions
- Which has better documentation, FullContact or Lusha?
- Lusha scores higher on documentation and developer experience: 76 vs 70 out of 100.
- Which is more reliable, FullContact or Lusha?
- Lusha scores higher on reliability: 78 vs 70 out of 100.
- Do FullContact and Lusha have a free tier?
- FullContact: yes (100 API calls/mo (Developer plan)). Lusha: yes (40 credits/mo (API key on every plan, 100 req/day cap)).
- How are FullContact and Lusha priced?
- FullContact: Per matched API call. Lusha: Per credit (email 1, phone 5).
- Which has more official SDKs?
- FullContact lists 7 official SDKs, Lusha lists 5.