Head to head
Apollo.io vs Lusha
As a data enrichment API, Apollo.io rates higher on the APIbenchmarks Index, 80.1 to 73.7, a 6.4-point gap. Here is how they compare on each criterion.
Criterion by criterion
| Criterion | Apollo.io | Lusha |
|---|---|---|
| Documentation & DX | ||
| Reliability | ||
| Ecosystem & SDKs | ||
| Accessibility | ||
| APIbenchmarks Index | 80.1 | 73.7 |
Specifications
| Apollo.io | Lusha | |
|---|---|---|
| Best for | Sales engagement plus enrichment | Contact reveal inside sales workflows |
| Free tier | 10k credits/mo (verified corporate domain) or 100/mo | 40 credits/mo (API key on every plan, 100 req/day cap) |
| Pricing | Per credit (email 1, phone 8) | Per credit (email 1, phone 5) |
| Official SDKs | 6 languages | 5 languages |
Is Apollo.io better than Lusha?
On the APIbenchmarks Index, Apollo.io rates higher (80.1 vs 73.7). It leads on the four weighted criteria, but price is reported separately, so the best choice still depends on your budget.
Verdict in one line
Apollo.io leads by 6.4 points (80.1 vs 73.7) and wins 4 of 4 criteria.
Winner by criterion
| Criterion | Winner | ||
|---|---|---|---|
| Documentation & DX | 80 | 76 | |
| Reliability | 84 | 78 | |
| Ecosystem & SDKs | 78 | 68 | |
| Accessibility | 78 | 72 |
Choose Apollo.io if… / choose Lusha if…
- →documentation & dx matters most to you (80 vs 76)
- →reliability matters most to you (84 vs 78)
- →ecosystem & sdks matters most to you (78 vs 68)
- →accessibility matters most to you (78 vs 72)
- →you need broad SDK coverage (6 official SDKs vs 5)
- →your use case matches its focus: sales engagement plus enrichment
- →your use case matches its focus: contact reveal inside sales workflows
Pricing side by side
- Model
- Per credit (email 1, phone 8)
- Free tier
- 10k credits/mo (verified corporate domain) or 100/mo
- Free$0
- Basic$49/user/mo (annual)
- Professional$79/user/mo (annual)
- Organization$119/user/mo (annual)
- Overage credits$0.20 / credit
- Model
- Per credit (email 1, phone 5)
- Free tier
- 40 credits/mo (API key on every plan, 100 req/day cap)
- Free$0/mo
- Starter$49.90/mo ($37.45/mo annual)
- Professional$69.90/mo ($52.45/mo annual)
- Premium$399.90/mo ($299.95/mo annual)
- Scale / customCustom
Vendor-published pricing, verified 2026-06-27 (Apollo.io) and 2026-10-07 (Lusha).
SDK and language coverage
Both · 0
None
Only Apollo.io · 6
REST API (HTTPS / JSON)OpenAPI / Swagger specificationApollo MCP serverApollo CLIllms.txt index for AI agentsCommunity-built clients (e.g. Ruby gem EnaiaInc/apollo_io), no official first-party language SDKs
Only Lusha · 5
REST API v3 (HTTPS/JSON)MCP serverNative connectors: HubSpot, Salesforce, n8nBrowser extensionNo official language SDKs found
Strengths and weaknesses
- +Large database (275M+ contacts, 73M+ companies) with strong US coverage (~80–88% match accuracy)
- +Aggressive pricing that undercuts ZoomInfo/Lusha-class incumbents for comparable breadth
- +Bulk enrichment endpoints (up to 10 people or companies per call) reduce call volume
- –Data accuracy drops sharply outside the US (~60–73% in EU/APAC/LATAM); stale titles common
- –Phone numbers cost 8 credits each yet user-reported direct-dial accuracy is only ~50–70%
- –Credits expire every billing cycle with no rollover and no refund on unused balance
- +API key on every plan including Free per official docs
- +Published per-plan rate limits and credit costs
- +Broad endpoint set: person, company, prospecting, signals, lookalike
- –Free and Starter plans capped at 100 API requests/day
- –No official language SDKs found
- –Phone reveals cost 5 credits and phone accuracy is a frequent complaint
Apollo.io vs Lusha: questions
- Which has better documentation, Apollo.io or Lusha?
- Apollo.io scores higher on documentation and developer experience: 80 vs 76 out of 100.
- Which is more reliable, Apollo.io or Lusha?
- Apollo.io scores higher on reliability: 84 vs 78 out of 100.
- Do Apollo.io and Lusha have a free tier?
- Apollo.io: yes (10k credits/mo (verified corporate domain) or 100/mo). Lusha: yes (40 credits/mo (API key on every plan, 100 req/day cap)).
- How are Apollo.io and Lusha priced?
- Apollo.io: Per credit (email 1, phone 8). Lusha: Per credit (email 1, phone 5).
- Which has more official SDKs?
- Apollo.io lists 6 official SDKs, Lusha lists 5.