Head to head
Lusha vs People Data Labs
As a data enrichment API, People Data Labs rates higher on the APIbenchmarks Index, 84.9 to 73.7, a 11.2-point gap. Here is how they compare on each criterion.
Criterion by criterion
| Criterion | Lusha | People Data Labs |
|---|---|---|
| Documentation & DX | ||
| Reliability | ||
| Ecosystem & SDKs | ||
| Accessibility | ||
| APIbenchmarks Index | 73.7 | 84.9 |
Specifications
| Lusha | People Data Labs | |
|---|---|---|
| Best for | Contact reveal inside sales workflows | Bulk person/company data for builders |
| Free tier | 40 credits/mo (API key on every plan, 100 req/day cap) | 100 person/company lookups/mo (emails/phones obfuscated) |
| Pricing | Per credit (email 1, phone 5) | Per enrichment credit |
| Official SDKs | 5 languages | 7 languages |
Is Lusha better than People Data Labs?
On the APIbenchmarks Index, People Data Labs rates higher (84.9 vs 73.7). It leads on the four weighted criteria, but price is reported separately, so the best choice still depends on your budget.
Verdict in one line
People Data Labs leads by 11.2 points (84.9 vs 73.7) and wins 4 of 4 criteria.
Winner by criterion
| Criterion | Winner | ||
|---|---|---|---|
| Documentation & DX | 76 | 88 | |
| Reliability | 78 | 82 | |
| Ecosystem & SDKs | 68 | 80 | |
| Accessibility | 72 | 90 |
Choose Lusha if… / choose People Data Labs if…
- →your use case matches its focus: contact reveal inside sales workflows
- →documentation & dx matters most to you (88 vs 76)
- →reliability matters most to you (82 vs 78)
- →ecosystem & sdks matters most to you (80 vs 68)
- →accessibility matters most to you (90 vs 72)
- →you need broad SDK coverage (7 official SDKs vs 5)
- →your use case matches its focus: bulk person/company data for builders
Pricing side by side
- Model
- Per credit (email 1, phone 5)
- Free tier
- 40 credits/mo (API key on every plan, 100 req/day cap)
- Free$0/mo
- Starter$49.90/mo ($37.45/mo annual)
- Professional$69.90/mo ($52.45/mo annual)
- Premium$399.90/mo ($299.95/mo annual)
- Scale / customCustom
- Model
- Per enrichment credit
- Free tier
- 100 person/company lookups/mo (emails/phones obfuscated)
- Free$0/mo
- ProFrom ~$98/mo
- EnterpriseCustom (commonly $20k-$100k+/yr)
Vendor-published pricing, verified 2026-10-07 (Lusha) and 2026-06-27 (People Data Labs).
SDK and language coverage
Both · 0
None
Only Lusha · 5
REST API v3 (HTTPS/JSON)MCP serverNative connectors: HubSpot, Salesforce, n8nBrowser extensionNo official language SDKs found
Only People Data Labs · 7
PythonJavaScript / TypeScript (Node + browser)GoRubyRustcURL / RESTOpenAPI (Swagger) specification
Strengths and weaknesses
- +API key on every plan including Free per official docs
- +Published per-plan rate limits and credit costs
- +Broad endpoint set: person, company, prospecting, signals, lookalike
- –Free and Starter plans capped at 100 API requests/day
- –No official language SDKs found
- –Phone reveals cost 5 credits and phone accuracy is a frequent complaint
- +Pay only for successful matches (HTTP 200), missed lookups are not billed
- +Very large breadth: 3B+ person profiles across 200+ countries and ~70M company profiles
- +Developer-first REST API with Elasticsearch-style search queries praised as flexible and well-documented
- –Data refreshes roughly monthly, so job titles and employers can be weeks-to-months stale
- –Heavy reliance on LinkedIn means non-LinkedIn people are under-represented and some self-reported titles leak through
- –Verified emails and direct-dial phones often require extra Person Identify calls at higher per-match cost
Lusha vs People Data Labs: questions
- Which has better documentation, Lusha or People Data Labs?
- People Data Labs scores higher on documentation and developer experience: 88 vs 76 out of 100.
- Which is more reliable, Lusha or People Data Labs?
- People Data Labs scores higher on reliability: 82 vs 78 out of 100.
- Do Lusha and People Data Labs have a free tier?
- Lusha: yes (40 credits/mo (API key on every plan, 100 req/day cap)). People Data Labs: yes (100 person/company lookups/mo (emails/phones obfuscated)).
- How are Lusha and People Data Labs priced?
- Lusha: Per credit (email 1, phone 5). People Data Labs: Per enrichment credit.
- Which has more official SDKs?
- People Data Labs lists 7 official SDKs, Lusha lists 5.