Head to head
Lusha vs ZoomInfo
As a data enrichment API, Lusha rates higher on the APIbenchmarks Index, 73.7 to 67.5, a 6.2-point gap. Here is how they compare on each criterion.
Criterion by criterion
| Criterion | Lusha | ZoomInfo |
|---|---|---|
| Documentation & DX | ||
| Reliability | ||
| Ecosystem & SDKs | ||
| Accessibility | ||
| APIbenchmarks Index | 73.7 | 67.5 |
Specifications
| Lusha | ZoomInfo | |
|---|---|---|
| Best for | Contact reveal inside sales workflows | Enterprise B2B intelligence |
| Free tier | 40 credits/mo (API key on every plan, 100 req/day cap) | No |
| Pricing | Per credit (email 1, phone 5) | Annual contract + bulk credits |
| Official SDKs | 5 languages | 3 languages |
Is Lusha better than ZoomInfo?
On the APIbenchmarks Index, Lusha rates higher (73.7 vs 67.5). It leads on the four weighted criteria, but price is reported separately, so the best choice still depends on your budget.
Verdict in one line
Lusha leads by 6.2 points (73.7 vs 67.5) and wins 2 of 4 criteria; ZoomInfo wins 2.
Winner by criterion
| Criterion | Winner | ||
|---|---|---|---|
| Documentation & DX | 76 | 70 | |
| Reliability | 78 | 90 | |
| Ecosystem & SDKs | 68 | 72 | |
| Accessibility | 72 | 30 |
Choose Lusha if… / choose ZoomInfo if…
- →documentation & dx matters most to you (76 vs 70)
- →accessibility matters most to you (72 vs 30)
- →you want a free tier to start (40 credits/mo (API key on every plan, 100 req/day cap))
- →you need broad SDK coverage (5 official SDKs vs 3)
- →your use case matches its focus: contact reveal inside sales workflows
- →reliability matters most to you (90 vs 78)
- →ecosystem & sdks matters most to you (72 vs 68)
- →your use case matches its focus: enterprise b2b intelligence
Pricing side by side
- Model
- Per credit (email 1, phone 5)
- Free tier
- 40 credits/mo (API key on every plan, 100 req/day cap)
- Free$0/mo
- Starter$49.90/mo ($37.45/mo annual)
- Professional$69.90/mo ($52.45/mo annual)
- Premium$399.90/mo ($299.95/mo annual)
- Scale / customCustom
- Model
- Annual contract + bulk credits
- Free tier
- No
- ZoomInfo Lite$0
- Professional~$14,995/year
- Advanced~$24,995-$30,000/year
- Elite$39,995+/year
- Enrichment API (HubSpot Marketplace)from ~$5,000/year
- Full Prospecting / Enterprise APIfrom ~$50,000/year
Vendor-published pricing, verified 2026-10-07 (Lusha) and 2026-06-27 (ZoomInfo).
SDK and language coverage
Both · 0
None
Only Lusha · 5
REST API v3 (HTTPS/JSON)MCP serverNative connectors: HubSpot, Salesforce, n8nBrowser extensionNo official language SDKs found
Only ZoomInfo · 3
Python (official zi_api_auth_client, MIT)Java (PKI auth library)NodeJS (PKI auth library)
Strengths and weaknesses
- +API key on every plan including Free per official docs
- +Published per-plan rate limits and credit costs
- +Broad endpoint set: person, company, prospecting, signals, lookalike
- –Free and Starter plans capped at 100 API requests/day
- –No official language SDKs found
- –Phone reveals cost 5 credits and phone accuracy is a frequent complaint
- +Deepest enterprise B2B database among enrichment APIs: ~321M+ contacts across 104M+ companies with strong direct-dial and mobile phone coverage
- +Excellent accuracy and coverage for US/North American enterprise contacts (VP+ at 200+ employee firms)
- +Asynchronous Scaling APIs with webhook callbacks handle large batch enrichment jobs cleanly
- –Opaque, sales-gated pricing with five-figure annual minimums (~$50K/year for the full API)
- –Coverage and accuracy drop sharply outside the US/Canada
- –Data freshness is cycle-based (~90-day validation refresh), not real-time, leading to email bounces in cold outreach
Lusha vs ZoomInfo: questions
- Which has better documentation, Lusha or ZoomInfo?
- Lusha scores higher on documentation and developer experience: 76 vs 70 out of 100.
- Which is more reliable, Lusha or ZoomInfo?
- ZoomInfo scores higher on reliability: 90 vs 78 out of 100.
- Do Lusha and ZoomInfo have a free tier?
- Lusha: yes (40 credits/mo (API key on every plan, 100 req/day cap)). ZoomInfo: no free tier.
- How are Lusha and ZoomInfo priced?
- Lusha: Per credit (email 1, phone 5). ZoomInfo: Annual contract + bulk credits.
- Which has more official SDKs?
- Lusha lists 5 official SDKs, ZoomInfo lists 3.